Dink

Developed for consumers of alcohol - Dink When You Drink

Dink is the European brand name for SIXFIX. Due to legislation, Dink is prohibited from any association to, or purporting to reduce the hangover affects from drinking alcohol. As a result, the positioning is clearly aimed at "Consumers of alcohol". The messages 'We all like clear mornings' and 'Dink When You Drink' are reiterated in all literature communicating the 'before and after' guidance message.

Dink is a unique formulation of Phospholipids, Amino Acids, Vitamin C and Dextrose to supplement the body when alcohol is consumed. Dink is 100% natural and free from additives and preservatives. Dink is a food supplement, formulated to take when alcohol is consumed and supplements the most important substances your body uses when you consume alcohol. More than 90% of the alcohol taken has to be metabolised by the liver. Dink contains antioxidants that mop up free radicals. The ingredients in Dink help to maintain the balance in certain energy-producing systems in the body.

Visit the Dink website, which offers the public alcohol consumption advice.